Launched self-serve onboarding flow, lifting trial-to-paid conversion by 18% and adding $2.1M ARR.

Defined 3-year roadmap for invoicing suite, aligning 4 engineering teams and executive stakeholders.

Ran 30+ A/B tests per year with data science, raising weekly active usage by 22%.

Cut churn among small-business accounts by 2.4 points through a usage-based health score.

Shipped dashboard builder used by 65% of enterprise customers within 6 months of launch.

Interviewed 120+ customers to reprioritize backlog, reducing time-to-value from 21 to 9 days.

Partnered with sales to close 14 enterprise deals worth $3.4M by delivering roadmap commitments.

Owned checkout improvements that reduced cart abandonment by 11% across 400 merchant stores.

Wrote PRDs and user stories for 2 squads, sustaining a 2-week release cadence.

Built SQL reports tracking funnel metrics, adopted as the team's weekly KPI review.